The inspiration for this design was to bring across UEL Dockland campus heritage today and how this will only grow and continue in East London. During research into East London and the UEL campus one thing throughout history since 1800s which has been consistent throughout is that East London has always had a sense of community and creativity.
One question I asked myself during the process of creating mood boards and ideas was ‘What feeling do I get when I walk into UEL dockland campus?’, which resorted me back to a memory of what I felt when I first entered UEL on an open day when I was visiting Universities. I remember that in my gut I know that UEL dockland campus was the right place for me to study and be creative for the next 3-year stage in my life as I had a strong sense of welcomeness and community when I was walking into the main entrance at Cyprus station.
This was what I wanted to bring across when creating this design, as sense of community, sense of culture, sense of creativity and welcomeness.
Through a verity of motifs that were inspired by textile patterns to show the rich cultures and communities that seep throughout UEL I created patterns that flow throughout the design, linking one to another and showing the cultures interconnecting and working together just like how at UEL people come together, work together, and reflect of one another. The line draw objects that go alongside these patterns were created to show the different subjects taught at UEL dockland campus and were placed with these cultures motifs to show how course at UEL work together to collaborate and learn of one another.
The colour palette selected was chosen based on a historical link to UEL Dockland Campus as the Campus was built and opened in 1999 and was the first new campus built in London for over 50 years so, the colours used are based of popular colours which were around in the 1990s.